On the sunny shores of Western South Africa lives the native Jackass Penguin, also known as the black-footed penguin. The latin root of the penguin species, “demersus”, means “plunge”. Why am I speaking like a National Geographic writer? Well this week, Google decided to “plunge” deep into the ocean like a penguin. Well, not really…let’s just say they used their time to plunge the rankings of sites who possibly could have been black-footed or spammy themselves.