MARKETING STRATEGIST

ROSS MONAGHAN

I am obsessed with digital technology and how users connect with it in their daily lives!

SEARCH? MOBILE? EMAIL?

Trying to understand the digital marketing landscape can become very overwhelming...unless you LOVE it!

HELLO, I AM ROSS MONAGHAN.


EXPERIENCED INTERNATIONAL MARKETER & SPEAKER

Ross Monaghan, VP of Digital Marketing at Zeon Solutions. I was born in East London, South Africa. Lived in Toronto, Canada, Johannesburg - SA, Dubai - UAE, Myrtle Beach and Milwaukee - USA. Since 2006 I have worked in the digital marketing vertical, both in-house and at large agency's working with some of the worlds most popular brands.

With over 7+ years of digital marketing experience, I currently direct one of Milwaukee’s fastest growing companies and digital marketing teams at Zeon Solutions. Our digital team successfully services enterprise eCommerce and CMS business consulting and strategy, user experience + design, search marketing (SEO & PPC), display advertising, email, and analytics.

Zeon is a leading enterprise eCommerce and CMS web development and marketing company located in Milwaukee’s historic Third Ward.

Join in on the discussion by leaving comments, messages, or feel free to reach out to me on Facebook, LinkedIn or Twitter..

I am currently not accepting any freelance work – however please contact us via @zeonsolutions or at ZeonSolutions.com if you need help!

Skills // Digital Strategy, Search Engine Marketing, Display Advertising, Analytics, Email Marketing, Conversion Rate Optimization, E-Commerce, etc.

About this Blog // This is the area where I simply share insights or perspective on a multitude of topics. Enjoy!

  • A JACKASS DISRUPTION HITS GOOGLE SEARCH RESULTS

    AUTHOR: // CATEGORY: SEO

    On the sunny shores of Western South Africa lives the native Jackass Penguin, also known as the black-footed penguin. The latin root of the penguin species, “demersus”, means “plunge”. Why am I speaking like a National Geographic writer? Well this week, Google decided to “plunge” deep into the ocean like a penguin. Well, not really…let’s just say they used their time to plunge the rankings of sites who possibly could have been black-footed or spammy themselves.

    (more…)

  • UNDERSTANDING ROBOTS.TXT AND META NAME=”ROBOTS”

    AUTHOR: // CATEGORY: SEO

    When working with clients on a daily basis, it is clear that there is still a misunderstanding of what a “robots.txt” file is used for and what meta name=”robots” is and does. Therefore, I thought why not break it down in laymans terms for everyone to hopefully help you when deciding which to

    (more…)

  • ARE YOU LEVERAGING YOUR CLIENTS ONLINE MARKETING DATA?

    AUTHOR: // CATEGORY: Online Marketing

    2 Comments

    Let’s First Manage Client Expectations Online

    One of the toughest aspects of any agency or search marketer is managing expectations in a quantifiable online marketing world. Let’s take a minute to remind ourselves how we bought media in the past. It probably went something like this from a billboard advertising sales representative. On a typical weekday, approximately 70,000 cars will drive by Hwy 43 and Good Hope in the direction of our banner advertisement. (more…)

  • GOOGLE BREEDS A NEW PANDA ON THEIR FARM

    AUTHOR: // CATEGORY: SEO

    If any of you are even slightly close to search engine optimization, you would have heard of Panda. No, not the big black and white bear from the far east, but rather an algorithmic update from the one and only Google. Also referred to in the past as the Farmer update, Panda is a new machine learning algorithm update which has dramatically changed the search engine results pages (SERP’s) for many site owners. (more…)

  • LINKS FOR A PENNEY?

    AUTHOR: // CATEGORY: SEO

    2 Comments

    Our SEO industry was recently excited by a large well-known brand JC Penney for violating the search engine guidelines by purchasing links from other domains and linking them to pages on JC Penney’s sites pages. (more…)

  • FEELING INSPIRED

    AUTHOR: // CATEGORY: Entrepreneurship, SEO

    Feeling pretty inspired…between The Jerry McGuire Syndrome, written by a fellow Milwaukee SEO Tony Verre, and Lisa Barone’s, Why are you scared to be outspoken?…things are truly resonating in my mind. (more…)

  • GETTING STARTED

    AUTHOR: // CATEGORY: General

    Well for being involved within the online community for nearly 5 years, it may be surprising as to why I never decided to blog. Personally, I do not consider myself a great writer…however I do enjoy speaking about or writing about what I love to do..SEO. I think the reason it took me so long was simple. (more…)

Milwaukee, Wisconsin 53202

Phone: (414) 475-6472

Please, write your name. Please, insert your e-mail address. Please, leave a message.