On the sunny shores of Western South Africa lives the native Jackass Penguin, also known as the black-footed penguin. The latin root of the penguin species, “demersus”, means “plunge”. Why am I speaking like a National Geographic writer? Well this week, Google decided to “plunge” deep into the ocean like a penguin. Well, not really…let’s [...]
When working with clients on a daily basis, it is clear that there is still a misunderstanding of what a “robots.txt” file is used for and what meta name=”robots” is and does. Therefore, I thought why not break it down in laymans terms for everyone to hopefully help you when deciding which to employ and [...]
Let’s First Manage Client Expectations Online One of the toughest aspects of any agency or search marketer is managing expectations in a quantifiable online marketing world. Let’s take a minute to remind ourselves how we bought media in the past. It probably went something like this from a billboard advertising sales representative. On a typical [...]
If any of you are even slightly close to search engine optimization, you would have heard of Panda. No, not the big black and white bear from the far east, but rather an algorithmic update from the one and only Google. Also referred to in the past as the Farmer update, Panda is a new [...]
Our SEO industry was recently excited by a large well-known brand JC Penney for violating the search engine guidelines by purchasing links from other domains and linking them to pages on JC Penney’s sites pages. Search engines rely heavily on back-links sent from other sites, as well as the text used, known as anchor text, [...]
Feeling pretty inspired…between The Jerry McGuire Syndrome, written by a fellow Milwaukee SEO Tony Verre, and Lisa Barone’s, Why are you scared to be outspoken?…things are truly resonating in my mind. For those of you who know me, you probably would agree that there is not much that I keep inside when it comes to opinion [...]
Well for being involved within the online community for nearly 5 years, it may be surprising as to why I never decided to blog. Personally, I do not consider myself a great writer…however I do enjoy speaking about or writing about what I love to do..SEO. I think the reason it took me so long [...]
