Keyword Research & Analysis
One of the most important aspects of search engine optimization (SEO) and often times implemented poorly. A keyword or keyword phrase may receive 600 or 5,000 searches per day, however the traffic gained from these search phrases may only make up 20% of your sites keyword traffic.
There are more likely to be thousands of other keyword variations who may only have 35 or 85 searches a day, however make up for the other 80% of traffic. This has been named within the industry as the "long tail". You will definitely want to focus the majority of your SEO effort on growing and understanding the "long tail" effects on your site.
How do you get there? As cliche as it sounds, "content is king". If you build out your content to support semantically relevant terminology, you will exponentially increase the amount of traffic driven to your website via search engines.
Obviously there is additional criteria as to how you best produce, implement the content or structure the information architecture of the website to support it, however, the more relevant and thorough your content is to your niche topic, the more successful your SEO will be.
Keyword Research & Analysis Guide:
- Identify one-to-three word phrases you believe would be used by your target audience to describe your product or services.
- Identify any other synonyms used
- Add any higher-level terms identified
- Scrape your existing site for any variations or additional keyword targets
- Utilize keyword tools to estimate the demand of each keyword phrase. A few examples include:
- Identify the competitiveness of each phrase within the search engine result pages (SERP's)
- Identify the trends or seasonality of some of the main keyword targets through tools such as:
- Verify relevance and intent of each keyword within your compiled list to make sure it aligns with the largest ROI potential of your website.
- Identify any "long tail" patterns to narrow in on your optimal keyword targets
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